Find who you are.Then land the job.
An AI career platform that maps your values, experience, and direction in 4 short conversations — then turns that into a resume, a cover letter, and matched job postings.
Built for students. Trusted by institutions.
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Early access at launch
Sign me upSchedule a meeting
30-minute virtual intro call
Pick a time- Encrypted by design
- $240K Korean Government R&D grant
- Launching in 2026
- Born in Seoul, scaling to North America
About
We're Potential Labs.
Potential Labs is a Seoul-based AI studio building products that help people discover themselves before they perform. Our flagship, respec, is an AI career platform used by job-seeking students and the institutions that train them. We believe the next decade of work belongs to people who know what they're built for — and we're building the tools to find that out, faster.
Most career tools optimize your resume.
We optimize your understanding of yourself first.
The Product
Meet respec — your AI career copilot.
Listen
Four short conversations map who you are — values, experience, strengths, direction.
Reflect
A 5-chapter dialogue with your future self turns insight into a one-line career narrative.
Act
Auto-filled cover letters, matched roles, and instructor-supported reviews — ready to ship.
60 seconds: from upload to first job match. Click for sound.
Six things respec does, well.
Warm-up Conversations
01 · SignatureFour short chats that surface keywords for your resume, cover letter, and interview answers.
Future-Self Cinematic
02A 5-chapter dialogue with a 5-year-from-now version of you, visualized as a raw stone slowly carved into a sculpture.
Cover Letter Wizard
03Question setup → AI draft → inline polish. Heavy mode for institutions, light chat-based mode for individuals.
5-Dimension Radar
04Values · Experience · Strengths · Direction · Story — your self-understanding as a live, growing radar.
Job Match & Application Kanban
05Postings ranked by your strengths, dragged through a personal application board, with an AI coach in the side drawer.
Instructor Dashboard (B2B)
06A funnel kanban of every student in your cohort — completion rates, action cards, bulk-message composer.
Two audiences · one product
Where do you fit in?
The same engine, two front doors.
For job-seeking students
I’m preparing on my own.
Free to start. Upload your resume, talk to respec for 15 minutes, walk away with a resume diagnosis, a cover letter draft, and a list of jobs that actually fit. No more staring at blank pages.
Get early accessFor bootcamps · universities · academies
I help students land jobs.
A live cohort dashboard that lifts cover letter completion rates without adding instructor hours. See who’s stuck where, send the right nudge in one click, and ship measurably better outcomes per cohort.
Schedule a callWhy now · why us
The bottleneck moved.
AI can write a 90th-percentile cover letter in 3 seconds — which is exactly why the bottleneck moved upstream.
The hard problem is no longer drafting. It's knowing what to draft about.
Self-understanding is the new differentiator. respec is built around that single insight.
Discovery-first
We map identity before we generate output.
Two-sided product
The same engine serves the student and the institution that trains them.
Build deep, not wide
Korean career-prep is one of the most demanding markets globally — what works here ports well.
Traction · roadmap
Where we are, where we're going.
We're testing North American B2B interest with bootcamps and community colleges, and opening early-stage investor conversations.
Launch the public MVP in Korea, ship the English UI for North American pilots, and close our seed round.
Founder
The person behind respec.
Chunghwan Kim
Founder & CEO, Potential Labs
Building tools so people can find themselves before they sell themselves.
Want to go deeper than a booth chat? Book a 30-minute virtual 1:1 with Chunghwan — investors, partners, and press all welcome.
Book a 1:1 with the founderPress · resources